![]() Beyond using too many typefaces or type styles, inconsistent type doesn’t bode well for building and preserving your visual brand. Typography can give your viewer a clean, intuitive experience-or a total headache in the form of intruisive headers, indiscernible labels, and more. The Fix: Make sure you have a strong, easy-to-understand brand style guide with guidelines specifically for your infographics. A visually consistent brand identity makes a tremendous impact, so creating and adhering to guidelines in every aspect of infographics-from data visualization and colors to imagery and logo placement-is crucial. A brand makes a ton of different infographics, and each looks like it was made by an entirely different brand. This might be the most common infographic design mistake we see. Anything else can actually work against you-even if its pretty. Keep your design focused on enhancing the key takeaway you want your audience to remember. ![]() The Fix: Focused and thoughtful visuals will increase comprehension and ensure your story is portrayed in the clearest way possible. Common culprits: chart junk, drop shadows, 3D, callouts, overlabeling, irrelevant or superfluous illustrations, etc. The problem is that when you emphasize everything, you emphasize nothing. 3) Visual ClutterĮven though everyone preaches the gospel of white space, we still see instances where infographic designers try to be “economical” with space and therefore cram it all in. The Fix: If you’ve tried to cut content but you just can’t lose it, consider breaking it up into an infographic series to get more mileage for your work. (The only one that did this well was Joe Chernov’s “Shark Attack” infographic-and that only worked because the outrageous length was the encoded message.) 2) Endless LengthĪdmittedly, we thought this trend had died a few years back, but we still come across the endless-scrolling infographic from time to time. You can also check out our 25 tips to improve your data visualizations, including best practices and helpful breakdowns to help you present your data accurately and effectively.Įxample: Marketo’s “ Email Cheatsheet” infographic features a variety of simple data visualizations that follow best practices and support the story. Once you’ve designed visualizations, carefully review them to see what might be added or removed to increase comprehension (think adding a trend line to a line chart, adding or removing labels, etc.). Start by following our guide to designing the most common charts and graphs. The Fix: Brush up on your data skills to make the most impact. Little things like ordering, labeling, color use, or comparison can greatly impact the success or failure of your data visualization. Even if you choose the right chart (which many don’t), you still need to design it to make the data as easy to understand as possible. Too many infographics feature misleading data visualization that incorrectly or inefficiently displays data. 1) Incorrect or Weak Data VisualizationĪs data visualization geeks, this might be our biggest pet peeve in infographics. To make sure you’re doing that, here are 15 of the most common infographic design mistakes to avoid, plus our best tips to help you fix them. Remember: The number one goal in infographic design is to enhance the story through design. Whether it’s too cluttered or too confusing, bad design is one of the biggest threats to your infographic’s success. Infographic design plays a huge role in how you communicate your story, but too often we see design that does a disservice to the content. According to MIT, the brain can process visual information in as little as 13 milliseconds, which is why infographics are such an effective tool-if done well. It’s not just there to make things look pretty it’s there to help tell the story. Infographic design is no different than any other type of visual content design.
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